Brand Identity
We know your brand’s intrinsic values and qualities will never reach the right people if you fail to make a great impression. With your strategy in place, we create a brand identity design that aligns with the core of your brand, creating the right perception.
We understand that your brand isn’t just your name or logo. It’s what’s within – what you believe in, what drives you, and what makes you stand out. That’s why we create your brand positioning strategy first – everything else follows suit.
What is Brand Identity?
Brand identity is the way a business presents itself to its customers, stakeholders, and the public. It includes the visual elements of a brand, such as logo, color, typography, and design, as well as the intangible aspects, such as values, mission, vision, and personality. A strong brand identity can help a business stand out from the competition, build trust and loyalty, and communicate its unique value proposition.
How many types of Brand Identity?
Brand identity is the way a company or organization presents itself to the public. It includes elements such as logo, name, slogan, design, color scheme, and voice. Brand identity can be divided into four main types:
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Logo identity is the visual representation of a brand, company, or organization. It consists of a name, a symbol, a color scheme, and a typography that convey the essence and values of the entity. A logo identity is not just a graphic design, but a strategic tool that helps to create a memorable and distinctive impression on the target audience. A logo identity should be consistent, scalable, adaptable, and recognizable across different media and platforms.
This is a tool that helps you create and customize color schemes for your projects. You can choose from a variety of presets, or create your own from scratch. You can also adjust the hue, saturation, brightness, and contrast of each color. You can export your color palette as an image, a CSS file, or a JSON file. Color Palette is easy to use and compatible with most browsers and devices.
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, and adjusting the space between pairs of letters. Typography also encompasses the design of glyphs, which are the elemental symbols of a writing system, as well as the choice of colors, backgrounds, and layouts that enhance the visual impact of the text.
Visual identity style is the way a brand communicates its personality, values and message to its audience. It includes elements such as logo, color palette, typography, imagery, voice and tone. A consistent and coherent visual identity style can help a brand stand out, build trust and loyalty, and convey its unique identity.
Business stationery is an essential part of any professional communication. It includes items such as letterheads, envelopes, business cards, invoices, receipts, and more. Business stationery can help create a positive impression of your company, brand, or service. It can also convey your identity, values, and professionalism to your clients, customers, and partners. Business stationery can be customized to suit your needs and preferences. You can choose from different colors, fonts, logos, designs, and formats. You can also use high-quality paper and printing materials to ensure durability and readability. Business stationery can be ordered online or from local suppliers. You can also create your own business stationery using software tools or templates. Business stationery is a valuable investment that can enhance your business image and reputation.
Brand Identity benefits yours business |
A strong brand identity can help your business stand out from the competition, attract and retain loyal customers, and communicate your values and vision. A brand identity is more than just a logo or a slogan; it is the sum of all the visual and verbal elements that convey who you are, what you do, and how you do it. A brand identity can also influence how people perceive your products or services, how they interact with your company, and how they trust your reputation. By creating a consistent and coherent brand identity, you can enhance your business performance, increase your market share, and improve your customer satisfaction.