Brand Strategy
Deliver a compelling ‘Why’
We understand that your brand isn’t just your name or logo. It’s what’s within – what you believe in, what drives you, and what makes you stand out. That’s why we create your brand positioning strategy first – everything else follows suit.
What is Brand Strategy?
Brand strategy is the process of defining and communicating the unique value proposition of a product or service to the target audience. It involves researching the market, identifying the customer needs and preferences, crafting a compelling brand story, creating a distinctive visual identity, and delivering a consistent brand experience across all touchpoints. A good brand strategy helps to build trust, loyalty, and differentiation in a competitive landscape.
How many types of Brand Strategy?
There is no definitive answer to how many types of brand strategy exist, as different sources may classify them differently. However, some common types of brand strategy that are often mentioned are:
This is when an individual builds their reputation and image as an expert or authority in a certain field or niche. Examples of personal branding are celebrities, influencers, entrepreneurs, and authors who use their name and personality to promote their products or services.
This is when a specific product or a range of products has its own identity and attributes that distinguish it from other products in the market. Examples of product branding are Apple's iPhone, Coca-Cola, Nike, and Lego.
This is when a company or an organization creates a unified identity and vision that represents its values, mission, culture, and goals. Examples of corporate branding are Google, Starbucks, Amazon, and IKEA.
This is when a service provider or a professional firm creates a brand identity that showcases its expertise, quality, and reliability. Examples of service branding are FedEx, Uber, KPMG, and Netflix.
This is when two or more brands collaborate or partner to create a new product or service that leverages the strengths and benefits of each brand. Examples of co-branding are Apple Pay, Doritos Locos Tacos, Red Bull & GoPro, and Spotify & Starbucks.
This is when a brand uses digital platforms and channels to communicate with its target audience and build its online presence. Examples of online branding are social media accounts, websites, blogs, podcasts, videos, and online communities.
There are also other types of brand strategy that may be less common or more specific, such as no-brand branding, geographic branding, retail branding, cultural branding, and offline branding.
A brand strategy is essential for any business or individual who wants to stand out from the competition, connect with their customers, and achieve their goals. To select the best brand strategy for your business, you should consider your brand identity, your target market, your unique value proposition, your competitors, and your budget. You should also be consistent and authentic in your branding efforts across all touchpoints.
Brand Strategy benefits yours business |
Brand strategy is the process of defining and communicating the unique value proposition of your business to your target audience. It helps you to differentiate yourself from your competitors and to create a consistent and memorable brand identity. A good brand strategy can benefit your business in many ways, such as:
– Increasing customer loyalty and retention
– Enhancing your reputation and credibility
– Boosting your visibility and awareness
– Attracting new customers and partners
– Improving your profitability and growth